Luke joined the reybee team in 2025 after stumbling through various different roles in the music industry. Initially pursuing a career as an audio engineer, whilst in college he discovered what he really loved-writing about music and explaining why it matters. Inspired by relentless arguments with his friends over the greatest albums of all time, a career in music public relations called to him.
Before Reybee, Luke was deeply involved in the Los Angeles underground and rave scene, organizing countless shows that stretched from noise and post-punk to electroclash. While all of this was going on, he somehow found time to write for his college newspaper about music culture, study the Desert Blues, write for Goldmine Magazine and produce podcasts for Haymarket Media.
More recently, he honed his skills at other boutique music PR firms like The Bloom Effect and Calabro Music Media. At Reybee, he is determined to amplify artists’ voices and have their stories told. When not bugging journalists for coverage he can be found rock climbing or falling down Wikipedia rabbit holes.