Montreal-born-and-raised singer/songwriter laye first floated onto the scene and released four tracks in 2018. laye’s film noir inspiration, ode to old school 70s horror movies, and gothic-inspired collages perfectly complement her sultry, alt-flavored pop, and guided her 2019 debut album lonesome, which was created over the course of four years with a slew of legendary pop and hip-hop producers, including Lauren Christy (Dua Lipa, Avril Lavigne), Federico Vindver (Jennifer Lopez, Lauryn Hill, G-Eazy, A$AP Rocky), Ben Harrison & Ibrahim Asmar (Rihanna, Rita Ora), Mike Wise (Ellie Goulding, Chainsmokers, Upsahl), Alex Hope (Troye Sivan), Pomo (Mac Miller, Anderson .Paak), FNZ (Kanye West, Ty Dolla $ign, Megan Thee Stallion), and Joel Stouffer (bülow, Dragonette). In 2022, laye returned with her release “I Could Die,” setting the stage for her new music set to release in spring 2023.
“blue” is the first single from the new song cycle, out March 24. “blue” continues laye’s foray into the darker aspects of indie pop. Her sultry, playful vocals fuse a light, airy melody with signature somber lyrics, making her interior world sound simultaneously apocalyptic and cheery. “blue” was co-written by Cici Ward (Cheat Codes, Lil Huddy, GAYLE) with production helmed by Stevie Aiello (30 Seconds to Mars, Starset).
laye’s talent for creating atmospheric pop music, never compromising on her vision or a solid hook, is on full display in the new music. For laye, making pop music is a big umbrella full of creative potential and opportunity. “I think people are really redefining what it means to be a pop artist today. When you hear ‘pop’ I think your mind goes to one specific type of song, but ‘pop’ is almost always a mix of genres, and it’s up to you to choose what you want to do with it,” she says.
As a singer and songwriter, laye is coming into her own and exploring the next chapter of her evolution as an artist. With over 11 million global streams, and features in FASHION and Paper magazines, laye is one of our most exciting young pop artists, pursuing a vision all her own while creating beautiful, dystopian pop gems.