REY ROLDAN — rey [at]


Rey Roldan is a veteran of the music industry, both as a publicist and journalist at I.R.S. Records, Mammoth Records, Grass / Wind-up Records, Jive /Silvertone/Zomba Recordings, KSA Public Relations and Island Def Jam, for over two decades. He’s also the founder of Reybee, Inc. (est. 2004).

Unlike most industry folks, he spent the early part of his career as a nationally published journalist, researching and understanding the ins and outs of the media to aid him when he entered the other side of the music business. In doing so, he has created a strategy that doesn’t operate like a factory, churning out cookie cutter press campaigns.

Instead he drives his projects forward and sideways, exploring different angles and directions in which only someone with a journalistic mind would uncover. His deep immersion in his clients’ creative world as well as the personal side they wish to divulge enables him to view music not as a limited and contained genre, but as a work of art that’s open to interpretation. This ability has enabled him to handle all genres of music, including the publicity campaigns for artists like Britney Spears, Brooks & Dunn, Duran Duran, director Baz Luhrmann, Backstreet Boys, Sting, Hootie & the Blowfish, Squirrel Nut Zippers, Hanson, Dresden Dolls, Charlotte Church, A Tribe Called Quest, Yo Yo Ma, Supergrass, Turbonegro, and so many more…

He has also spearheaded the PR for the soundtracks to Bridget Jones’ Diary, Grammy winner Crouching Tiger, Hidden Dragon, and worked on the campaign for Grammy winner O Brother Where Art Thou? It is with this creative spirit that he has also helped with the creation of labels as diverse as Lost Highway for IDJ, Jive Electro for Zomba, and Planet Dog for Mammoth.

He may have been in business for over twenty years, but he still looks like a chump.


ANDREW SCOTT — andrew [at]


Andrew Scott started his career in music working as a concert promoter for various venues across the city of brotherly love. In 2013, after years of running and promoting shows, playing with his own band, and a brief stint of journalism at Philadelphia’s chapter of the A.V. Club, Andrew began his career in music publicity. In 2014 he joined the Reybee team where he focuses on all types of media, but will always have a soft spot for NPR and regional public radio.


JAMES BOSS — james [at]


James started his journey in the music industry when he was hired as a writer for a music blog called Babetalk in the fall of 2014. While at Babetalk he quickly rose through the ranks, becoming the sites head editor and lead interviewer before stepping down from the position in the fall of 2016. He concurrently went on to become the press manager of the SUNY Oneonta Music Industry Club from the spring of 2015 to the fall of 2017. He ended up graduating with a bachelor arts degree from Oneonta in the spring of 2018 as a music industry major and a journalism minor. James landed at Reybee after interning with them during the summer of 2017. He decided that he wanted to work with Reybee after finishing school because he fell in love with both the company and publicity as a whole. In his free time, James loves to play bass guitar, watch wrestling, and play WAY too much Pokémon.


HEATHER HAWKE — heather [at]


Heather Hawke found it difficult to get started in the music industry coming out of Northern Nevada, 200 miles away from the next major city. She found her footing after starting Decorated Youth Magazine in late 2012 and has since been able to gain experience both as a journalist and as a photographer. As a photographer, she’s done work for various clients some of which are: Spotify, Rolling Stone Magazine, Interscope Records, Warner Bros. Records, The FADER, Goldenvoice,,, and WeWork. In 2016, she took on a role as a Publicity Coordinator at a small boutique Los Angeles based music publicity company and got an entirely new viewpoint of the industry. While wanting to continue on this journey in Publicity, she accepted a role at Reybee in fall 2018.