Brighton-based singer Salt Ashes aka Veiga Sanchez, lover of UK electronic music, burst into the dance music scene with her signature dark songs and melodies with a zeitgeist club sound, all of which inspired by Giorgio Moroder’s blend of disco and epic dark atmospheres.
Her success began from the offset, with her 2014 singles ‘Somebody’ and ‘If You Let me Go’, reaching the Top 5 on both Billboard and the Music Week Dance Charts, as well as winning MTVU Freshman and MTV IGGY’s Artist of the Week for ‘If You Let Me Go’. In 2015, Salt Ashes continued to build her unique blend of dark synth-pop with her single ‘Raided’, supported by BBC Introducing and was being playlisted on BBC Radio 1Xtra. The singer also contributed her writing and vocal talents on label-mate Kristian Nairn’s single entitled ‘4Love’, and rising producer CRUELS’ single ‘Give It Up’, both of which received massive support worldwide.
If this is not enough to contend with, Salt Ashes’ 2016 self-titled debut album, produced by Daniel Fridholm (AKA Cruelty) and Rob Irving (House of Emeralds) quickly gained popularity with music fans worldwide and the lead single ‘Save It’ peaked at #22 on Billboard Magazine’s Dance Club Chart, along with Music Week’s Club Charts and various other charts.
In 2018 Salt Ashes released her breakout singles, “Girls” and “Go All Out,” which were extremely well received by tastemakers, including The Line Of Best Fit, Breaking More Waves and PressPlay. Both singles were heavily supported by Spotify and appeared on playlists like Spotify’s UK/Italy Viral 50, The Pop List, and New Music Friday UK playlists – leading to nearly half a million streams.
The singer-songwriter kicked off 2019 with a live performance and Q&A at Apple’s flagship store in London as part of their ‘Today at Apple’ program, where she also debuted the music video for her emotionally charged single, “Don’t”. In addition to several headlining gigs in ’19 Salt Ashes also released a stripped down cover of Madonna’s dance-pop classic “Into the Groove” and infectious “Totally Faking” which hit top 50 in Netherlands.
Now in 2020 Salt Ashes is delivering her most dynamic collection of songs yet with the new EP, ‘counting crosses’. Produced entirely by Louis Souyave, the EP sees the singer-songwriter taking her unique synth-pop to the next level. Delivering some of her strongest vocal performances to date and blending her dance/electronic influences with dark atmospheres and introspective lyrics, the EP solidifies her as an ‘Artist to Watch’ for both the genre and in the UK music scene.
With stamps of approval from tastemakers such as Spotify (NMF UK & The Pop List), The Guardian, Billboard, MTV, Attitude Magazine, NOISEY, Popjustice, Wonderland, CLASH, Missguided and BBC Radio (Introducing, Radio 1 & 1Xtra) as well as opening for artists such as Tove Styrke, Say Lou Lou, Nimmo, Bright Light Bright Light and 80s pop sensation Tiffany, it’s clear to see Salt Ashes is on the verge of becoming a household name.
“Sanchez’s trademark blend of dance music with darker themes comes across loud and clear…” – Billboard
“A pop star
with immaculate self-governing credentials, equal parts charty and arty.”
– The Guardian
identified both her sound and strength on a solid debut of alternative
dance-pop, a vocal that sat in a sweet spot between Kelela and Kylie.”
– The Line Of Best Fit
Ashes’ strain of pop music explores the darkness in disco…”
the glacial tones of Scandi-pop singers like MØ… adds a deeply organic and
earthy element to the genre”
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