PRESS RELEASE

For Less Than Jake co-founder/drummer and co-founder of Fueled By Ramen Records (FBR), being an entrepreneur is just another facet of the constantly evolving Vinnie Fiorello. Getting ready to launch his new adventure, the indie label with an artistically-imagined direction called appropriately Paper and Plastick. Coupling the album releases with limited edition artwork (and, if applicable, plastic toys) designed specifically with the album artwork as inspiration, Vinnie will be issuing the releases as digital downloads and 12" vinyl albums. "Paper and plastic are the source materials of my releases," Vinnie explained from the Chicago studio where Less Than Jake are recording their next album (due out in June 2008). "If you think about it, prints and books are the paper side, while vinyl records and toys are the plastic side. It's a simple and to-the-point concept." ... more...